SSD Prices in Steep Decline

Owning a solid-state drive has never been more affordable, but why the sudden drop in price?


Hold on to your hats folks , solid-state drive  (SSD) prices are in a free-fall mode, pelting system builders smack dab on the head when they least expect it. After holding steady at "obscene" and "Holy moly, it cost how much?" prices many high-end SSDs abruptly dipped below the $1 per gigabyte mark in recent times, triggering a conscious switch in consumers brains to view flashed based storage based affordable .that's not an adjective system builders are accustomed to using when it comes toSSD's, but with all the recent price cuts, they've become just that.At the risk of looking a gift horse in the mouth, we donned our detective cap in search of answers to the curious case of rapidly declining SSD prices.

The web is a breeding ground for rumors and speculation and one of them opines that the real SSD prices have fallen so sharply is because the major players are trying squeeze out the little guys by sparking a price war only the big boys can participate in.Since OCZ in one of the biggest SSD pushers around, we went right to the source and asked the company straight up if there's any truth to the rumor, but we might as well have been trying to pull teeth from a jelly fish.OCZ did explain that it's the largest independent manufacturer of SSDs and therefore has the advantage of working multiple flash vendors to deliver lower prices, but flashed the "cannot comment" card when pressed for further information.

Micron was a little more forthcoming.According to Justin Sykes, general manager of Micron's client SSD division, NAND component prices have been in steady decline for the past few months.He also said there's a "slight oversupply in the larger NAND market" and what we're witnessing is a "battle among SSD suppliers to try to gain most market share." Fair enough, but is that all there is to it? it certainly appears that way.Jeff Janukowicz, a researcher director at International Data Corporations IDC), echoed Micron's comments. noting that a "slighty oversupply situation in the NAND market" has contributed to a 35 percent decline in SSD prices compared to last year. AS Janukowicz explains it, some OEMs over estimate the demand from the mobile phones, tablets, and Ultra-book PC's which intern led to an abundance of NAND flash chips.

Despite the rumors the general consensus among industry experts is nothing sinister is at play. Micheal Yang. senior principal analyst of Memory & Storage at HIS iSuppli. tells us the rumor mill is essentially "dramatizing" the results of a changing market." It's really a cycle of market becoming more mature," Yang says, adding that companies with a logistical advantage are able to scale their operations and rise to above the rest.If you've been holding off on upgrading to SSD, now could be the time to act. Prices on today's drives might continue to trickle downward. but they're unlikely to plummet following the latest round of deep cuts.These are still premium storage solutions after all. Rather than continued price cuts, we suspect we'll start to see higher capacity SSDs emerge at a price points cost-conscious enthusiasts can more easily talk themselves into spending.

Article sourced from Maximun Pc magazine by Paul lilly
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